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The Real Coconut Oil Miracle: How a High-Fat, High-Calorie Condiment Became a “Superfood”

Jeff Novick, MS, RD discusses the marketing miracle of coconut oil, from the early to mid 2000’s. There was no credible science demonstrating the health benefits of coconut and other tropical oils. However, there was a growing body of evidence proving trans fats were unhealthy, industry needed an immediate replacement, and tropical oils filled the bill perfectly.


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